“Just a Midwest gal who ran away to San Francisco”
Kara, the gal behind Whimsy Soul, firmly believes that every woman is beautiful in her own body and that the world is much, much bigger than her hometown. Whimsy Soul’s mission is to encourage women to “be the best them” through inspiring content and stories about personal style and helpful travel guides, often merging the two.
In November 2017, Whimsy Soul partnered with the Yosemite + Mariposa County Tourism Board on a 4 day trip to Mariposa and Yosemite National Park. It’s no secret that hiking the Mist Trail is a fun activity in the summer, but Whimsy Soul went to find out what the valley is like in the late Fall/early Winter. Turns out? A fraction of the people and stunning weather that brings changes like snow in the morning and picnic weather in the afternoon.
From this trip, Whimsy Soul shared real-time social shares to engage fans instantly and after, a video vlog and three blog posts including a Mariposa Travel Guide, a Yosemite Travel Guide and a review of Tenaya Lodge.
*View full trip metrics report HERE.
Whimsy Soul’s Social Media Footprint
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10 Instagram Posts
Just arrived in Mariposa, a cute little mountain town outside Yosemite. We just got done at an olive tasting at @costalivos and picked up the most amazing candle that smells just like Christmas at the Chocolate Soup gift store. The fall foliage here is still kicking! 🍁I’m really excited to explore the park tomorrow – Yosemite is one of my most favorite places on the planet! 🏔❤️ Now, we’re off to taste some local beer at @thegrovehouse_ !😜 // this coat is from @primpboutique – it goes so perfectly with so many fall outfits! Everything else I’m wearing is linked here: http://liketk.it/2tCbV #liketkit @liketoknow.it #MadeinMariposa #IloveMariposa #ShopSmall #ShopLocal #yosemitenation #yosemitenationalpark
Just arrived in #YosemiteNationalPark! AND ITS SNOWING!!!!! ❄️ There’s hardly anyone here, so peaceful and magical. ✨ Today we’re bundled up in puff jackets + snow boots for a morning hike, then wine tasting later 😏 Monday, you’re off to a great start. #yosemite #yosemitenation #marinelayer #whimsysoultravels #visitcalifornia
The day started with Harry Potter + The Order Of The Phoenix audio book, snow in the valley and a rainbow over Lower Yosemite Falls. It ended with sunshine, wine tasting, a hot tub and Harry Potter + The Half Blood Prince. 😏❄️🌈✨🍷 It was a truly magical day in Yosemite and I feel so lucky to live so close to such a beautiful national park. ❤️ shop my post-hiking outfit here: #liketkit http://liketk.it/2tDAy @liketoknow.it #yosemite #yosemitenationalpark #nps #visitcalifornia #cooksmeadow #yosemitevalley #harrypotterbooks #whimsysoultravels
Yesterday there was a giant rainbow 🌈 at the base of Lower Yosemite Falls. It hung there for ages and was a fantastic addition to our already fabulous day in #yosemitenationalpark. 😍 Make sure to watch my Stories to see the snow from yesterday and what we’re up to today! Have you been to the park yet? #yosemite #yosemitenation #visitcalifornia #nps #loweryosemitefalls #rainbowwaterfall #whimsysoultravels
Always love going on adventures with this guy. 💑❤️ I dressed us in coordinating puff jackets from @marinelayer so we could explore #yosemitenationalpark in style. 😎 For those of you asking, our official wedding reveal blog post is coming up VERY soon, so stay tuned! 😉 #whimsysoultravels #yosemite #hisandheroutfit #puffjacket #marinelayer #nps #visitcalifornia #yosemitenation
Dressed in this beautiful @shabbyapple dress for dinner at @tenayalodge Jackalope Bar & Grill, and after, wine by the 🔥 and giant Christmas tree making new friends. a cozy way to end a long day hiking in #YosemiteNationalPark. 🍷🎄👗#TenayaLodge #YosemiteNationalPark #yosemitenation #visitcalifornia #whimsysoultravels
Yosemite is beautiful year-round but i think fall/winter is my favorite season to visit. 🍁 ❄️ The days were warm enough I could hike in just a skirt and this cozy striped sweater (tap for outfit deets) but there’s less people about, so you can see more wildlife and the whole park has this magical calm about it. ⛰ This here is Mirror Lake, our favorite “easy hike” because it’s just about 2.5 miles roundtrip and mostly flat. It’s perfect for sunny afternoons when you have a packed lunch and can eat in the middle of the lake bed with this view (only in the off-season. Come spring where I’m standing will be water!) 💦 #yosemite #yosemitenation #yosemitenationalpark #nps #visitcalifornia #mirrorlake #whimsysoultravels
My Yosemite Winter Travel Guide is up on the blog today! 🌲 Link in bio to read all about what we did/ate/hiked + learn why it’s now my new favorite time of year to visit the park! 🏔🌲 This shot is so similar to one we took on our first visit when we spent the evenings sitting on this porch with beer and cards. A bit too chilly this time around for that, but I liked how so much for me has changed in the past 14 months (getting engaged, married, etc) but these chairs on this porch under Glacier Point is still the same. ❤️ #yosemite #yosemitenationalpark #halfdomevillage #yosemitenation #visitcalifornia #whimsysoultravels
My face when it started snowing the second we got into #YosemiteNationalPark! It felt like such a magical way to start the trip off. 😱🙌😍 My whole fall/winter Yosemite guide is on the blog, link in bio to read! You can also shop my cozy winter outfit here (these boots are under $40!) http://liketk.it/2tIeT #liketkit @liketoknow.it #ltkcurves #whimsysoultavels #yosemite #yosemitenation
— Whimsy Soul (@TheWhimsySoul) November 26, 2017
— Whimsy Soul (@TheWhimsySoul) November 27, 2017
— Whimsy Soul (@TheWhimsySoul) November 28, 2017
— Whimsy Soul (@TheWhimsySoul) November 28, 2017
— Whimsy Soul (@TheWhimsySoul) November 29, 2017