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“I’m just a Midwest gal who ran away to San Francisco to escape the cows and cold winters (seriously!)” – Kara @thewhimsysoul

Contact Kara at for business inquiries.

Whimsy Soul is a husband and wife team. Kara and Robin both grew up in Wisconsin, but they didn’t meet until college. After a polar vortex winter where it was -20 for a whole month, they were over cold weather and ran away to San Francisco on a whim.

They now live with their cat near Golden Gate Park, which they love because it reminds them of their outdoorsy roots. Kara started Whimsy Soul as a way to connect with likeminded women and help inspire them to live their best lives. Robin committed to the Insta Hubby job instantly and joined Whimsy Soul fulltime in 2018. Together they create helpful and inspirational content for women around the world.

Work With Whimsy Soul

We will work with you to create unique content featuring your brand in a story your target market wants to read. From styled outfits to travel tips to integrated product features, Whimsy Soul has a high standard of storytelling to match your brand’s high standards.

To inquire about working with Whimsy Soul on a sponsored partnership or to request a media kit for rates, contact Kara at

  • Sponsored content
  • Social media takeovers
  • Event coverage
  • Original content creation (photos, video)
  • Event guest speaking + interviews

We Have An Active Community

“Can’t waaait for your blog post about this! Just booked our trip to Mendocino Grove in August because of your Insta Stories!”Cali

“I’ve struggled with my body since I had my son. He’s 3 now…I stopped taking pictures of my because of this. Then I stumbled upon your IG. It made me have confidence again. That not being a size 0 can still be beautiful. Thank you. Thank you for making me feel beautiful again.”Joan 

“Hi, Kara! I just wanted to drop by and let you know we booked the ambassador tour with the wine train! We are extremely thrilled and excited for this! Thank you again for all your help and suggestions, I’m so happy I stumbled upon your blog!” Amanda

Just ordered some [Aztec Healing Clay Mask] last night, can not wait to try it after hearing your progress! Rachel

I just wanna say, it was only after reading through your blog that I actually started traveling more. This year alone I’ve vacationed ( mini and big ones) 6 times! So thanks for the great (and realistic!) posts!Lillian

Trusted By Brands Like

Press &  Features

9 Travel Bloggers With Killer Curves Whose Instagrams You Need to FollowBrit & Co

10 Secrets Travel Influencers Don’t Want You to Know About Their “Perfect” VacationsCosmopolitan

Three Ways to Style Spring Dresses VacationsModcloth

18 Things Pickpockets Don’t Want You to KnowReader’s Digest

The 10 Most Instagrammable Spots in AustinThe Every Girl

Whimsy Soul Captures Wanderlust in Travel Photo Books (VIDEO) – Mixbook

6 Things Every September Bride Should Know For Her WeddingShe Finds

5 Valentine’s Day Outfit Ideas for Petite WomenKarma Closet

10 Inspiring Travel Bloggers You Need to Start FollowingShe Knows

Joy Proposal Story: Whimsy SoulJoy

Taking a business-minded approach to blogging – Influencer Girl Podcast


5 Articles for College StudentsHerCampus

The Best Airlines For Every Type Of PassengerUrbo

A whimsical wedding in the woods with mix-and-match bridesmaid dressesFame & Partners

Brandables Spotlight: May 2018Ahalogy


Whimsy Soul Chats To The Idle ManIdle Man

Alumni Spotlight: Kara HarmsTwin Mag

Tip for Influencer OutreachOberlo

Wedding Tips: Interview with Whimsy SoulPretty Brown Bride


Skip the Gift Shop! Buy Souvenirs You’ll Actually Use in Your Home – Quicken Loans

38 Travel Experts Share Their Best Packing Hacks for Long Trips – WPStandard

Dear Nora: 26 Biggest Travel Money Mistakes Ever Made –  – Credit Walk

These Gardening Looks Are Chicer Than Ever – Who What Wear

The Ultimate Guide to Surviving Your Next Red-Eye Flight – Brit & Co