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About

I’m just a Midwest gal who ran away to San Francisco.

“On a whim, I moved from Wisconsin to San Francisco after college. My now-husband Robin, who back then was my boyfriend,  for some reason agreed to moving across the country to a city I’ve never been to, with no jobs and no apartment lined up. It was the craziest and most rewarding leap of faith I ever took. 

Those first few months I didn’t know anyone in the city, so I started Whimsy Soul as a hobby to occupy my lonely nights. I didn’t expect this blog to have such a huge impact on my life, but over the past four years, Whimsy Soul has lead me to some of my best friends, adventures all over the world, daily challenges that help me grow and to a fantastic community of likeminded women (our readers!) Creating for and supporting our readers each day is the greatest privilege and I thank you for letting me share my corner of the world with you.” – Kara, founder of Whimsy Soul

women in marine layer outfit

Think of Whimsy Soul as your online BFF here to help you experience something new.

Life is short and we believe life is better when you fill it with whimsy. At Whimsy Soul, you can find anything from detailed weekend guides to help you take that last minute road trip,  curated style items for all shapes and sizes, easy beauty hacks that make a big difference, even the occasional wine or Netflix recommendation. Adulting is a little easier (and happier) with us by your side!

Start exploring the blog!

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LIFESTYLE

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  • Kara + Robin’s Wedding
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Follow Kara on Instagram @thewhimsysoul.
Follow Whimsy Soul on Instagram @whimsysoul.
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