Whimsy Soul is a husband-and-wife team at its core. Cofounders Kara and Robin both grew up in Wisconsin, met in college, and ran away together to San Francisco in 2015. That’s where Whimsy Soul got its start.
Kara initially created Whimsy Soul as a way to get to know her new home and to connect with like-minded women. But what began as a hobby soon became Kara’s primary passion. Robin started behind the scenes, and behind the camera, before also joining Whimsy Soul full-time in 2018.
Just like when they first packed up and moved out West on a whim, Kara and Robin always go on their adventures together as partners. Today, Kara and Robin and the entire Whimsy Team work to create inspirational lifestyle content that helps women around the world find their everyday magic.
Work With Whimsy Soul
Whimsy Soul has been featured in major publications like Business Insider, Cosmopolitan, Matador Network, Yahoo, Reader’s Digest, The Verge and many more. We’ve worked with brands like Starbucks, Whole Foods, Travel Wisconsin, Alaska Airlines and Olay to help bring their brand stories to our community of women.
Our growing audience comes to us for engaging content with a high standard of storytelling.
We will work closely with you to feature your brand in a unique, compelling story that your target market actually wants to read. From styled outfits and integrated product features to travel tips and weekend guides, Whimsy Soul’s content is always relatable, attainable, and authentic.
Ready to work with us? Contact Rob at partnerships@whimsysoul.com to inquire about a sponsored partnership or to request our media kit.
- Sponsored social content or blog content
- Event coverage
- UGC
- Guest speaking & interviews
We Have An Active Community
Can’t waaait for your blog post about this! Just booked our trip to Mendocino Grove in August because of your Insta Stories! – Cali
I’ve struggled with my body since I had my son. He’s 3 now…I stopped taking pictures of my because of this. Then I stumbled upon your IG. It made me have confidence again. That not being a size 0 can still be beautiful. Thank you. Thank you for making me feel beautiful again. – Joan
Hi, Kara! I just wanted to drop by and let you know we booked the ambassador tour with the wine train! We are extremely thrilled and excited for this! Thank you again for all your help and suggestions, I’m so happy I stumbled upon your blog!” – Amanda
Just ordered some [Aztec Healing Clay Mask] last night, can not wait to try it after hearing your progress! – Rachel
I just wanna say, it was only after reading through your blog that I actually started traveling more. This year alone I’ve vacationed ( mini and big ones) 6 times! So thanks for the great (and realistic!) posts! – Lillian
Trusted By Brands Like
Whimsy Soul Press Features
Kara Harms and the Whimsy Soul team have been featured in NPR, Business Insider, New York Times, People Mag, CBS News and more!
How possible TikTok ban could impact Bay Area content creators and users: 'It's going to hurt'
We Tested Luggage Trackers on Domestic and International Flights These Are the Absolute Best
The 9-month-long Royal Caribbean Ultimate World Cruise just began and a TikToker has already launched a bingo card to follow the drama
Budget Breakdown: They Gave a Bland 70s Cabin a Psychedelic Glow-Up for $120K
How a blogger makes over $200,000 a year from brand deals, affiliate links, and banner ads
Videos from Royal Caribbean's Ultimate World Cruise are captivating TikTok viewers
What a Bay Area Influencer, a Realty Agent and a Baker Have To Lose if TikTok Is Banned
Secrets Travel Influencers Don't Want You to Know About Their "Perfect" Vacations
Frequent Flyers Share The Products They Can’t Do Long-Haul Flights Without
10 Hotels With Special Proposal Packages That Will De-Stress Your Engagement
A viral nine-month world cruise saw plenty of drama, but not the kind you'd expect