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20+ Small Businesses To Support This Small Business Saturday

  • Taylor
  • November 14, 2022
  • Contains Affiliate Links

Small Business Saturday is the day after Black Friday (before Cyber Monday!) created with the purpose of celebrating and supporting small businesses and small business owners.

You’ve probably seen the American Express commercial. The bank/credit card company does a big push for shopping small this time of year to support local small businesses.

No matter the size of your community – from San Francisco to where I live in San Luis Obispo or my home town of Wimberley, Texas – small businesses are at the core of what makes local communities special.

How To Support Small Business Saturday 2022

How to support Small Business Saturday 2022? It’s the peak of the holiday shopping season, so the easiest way to support a small business is to shop small! Gift something from a local business or even a gift card! I know everyone says it’s impersonal, but I love gift cards.

If you’re on a budget, you can support small businesses by simply following them on social media or sign up to receive marketing materials.

Following a small business is an easy way to help expand their X and reach new customers, or can even serve as a reminder to get that one thing you have your eye on when your budget allows.

20+ Small Businesses To Support This Small Business Saturday

If you’re looking for a small business to support, you’ve come to the right place! We asked our team to share their favorite small or local businesses.

Photo Credit: etsy.com

FragileGlassHouse

FragileGlassHouse is Whimsy Writer Jafei’s pick. It is a Bay Area stained glass art shop. The pieces are absolutely beautiful and perfect for gifting or decorating your own space

Photo Credit: Rosemary's Garden

Rosemary's Garden

Rosemary's Garden is Whimsy Writer Tenae’s pick! This herb shop is in Sebastopol, but they ship! Buying online is a great way to support local businesses like this one!

Photo Credit: groundsandhoundscoffee.com

Grounds & Hounds Coffee Co.

Grounds & Hound is my (Taylor 👋 ) first pick. It's an organic and eco-friendly specialty coffee company who supports rescue pups with every purchase. The coffee is great, but I also love their merch!

Photo Credit: Books Inc.

Books Inc.

When we asked Whimsy Writer, Meg Mezeske, what her/their favorite small business is. She/They responded, “My local independent bookstore! If you’re in the Bay Area, check out Books Inc. Or if you’re anywhere else in the US, use the Indie Bookstore Finder by IndieBound.org to find yours.

Pro tip: Many indie bookstores will ship across the country, so you can still support your local favorites even if you move away.” 

Photo Credit: bookshop.org

BookShop.Org

While we’re talking about books, I also love an indie bookstore and try to visit one in every destination I visit! Another way to support is to purchase through bookshop.org, every purchase supports indie bookstores and you can even choose a bookstore to support. But here are some of my favorite book stores that you can purchase from online:

  • Book People
  • Powell's Books
  • The Ripped Bodice
  • City Lights Booksellers & Publishers
Photo Credit: lencollective.com

Len Collective

Len Collective is based in San Luis Obispo, and it’s filled with beautiful handmade jewelry, natural apothecary, home goods, and one-of-a-kind gifts. I could spend hours browsing the shop, but you can also purchase online! 

Photo Credit: ofearthhome.com

Of Earth Home & Lifestyle

Of Earth Home & Lifestyle is a small women owned business with a curated collection of specialty items from beautiful pieces for the home to  delicious candles and fun paper goods.

Photo Credit: scoutcoffeeco.com

Local Coffee Shop & Coffee Roasters

Other small businesses I like to support are local coffee shops! You can support with a cup of coffee, but many are also roasters, Make every cup at home special with a cup from these small coffee shops:

  • Scout Coffee
  • Canyon Coffee
  • Golden State Coffee Roasters
  • Handlebar Coffee
  • Never Coffee Lab
  • Onyx Coffee Lab
  • Portland Cå Phê
  • Devoción
  • Little Wolf
  • Greater Goods Roasting Co
Photo Credit: loveofearthco.com

Love of Earth Company

Love of Earth Co. is all about living a sustainable lifestyle at an affordable price. I’m trying to make small changes to be more sustainable, so I bought the Produce Bag Kit to try and avoid using the plastic bags available at the grocery store. I love them!

Photo Credit: esbyapparel.com

esby apparel

I’ve had my eye on esby apparel for some time now. Their mission is to create pieces that are useful for many different occasions at the highest quality to last a long time. It’s a small women owned business that offers inclusive sizing on most styles and promotes slow fashion.

Photo Credit: ninaberenato.com

Nina Berenato Jewelry

If you’re looking for trendy jewelry worn by the likes of Angelina Jolie, Lizzo and Meg Thee Stallion, check out Nina Berenato!

Photo Credit: mountlai.com

Mount Lai

This AAPI women owned business is on pretty much every gift guide we shared this year. You can’t go wrong with gifting yourself (#selfcare), friends or family with these beauty tools rooted in Traditional Chinese Medicine. If you're new to Gua Sha, use our handy guide.

Photo Credit: goodandwellsupplyco.com

Good & Well Supply Co.

Alrighty, now let’s get into Kara’s picks! First up is Good & Well Supply Co. A candle company dedicated to ethically sourced, home grown products

Photo Credit: emeraldhearthcreations.com

Emerald Hearth

A collection of candles and other products centered around finding balance within a busy world.

Photo Credit: shopthinwildmercury.com

Thin Wild Mercury

Thin Wild Mercury is a fragrance line that draws inspiration from LA, specifically stories of particular places and times told by others.

HazelCandleCo

More candles because candles make the best gift for nearly everyone! HazelCandleCo creates nature inspired apothecary, and Kara is a big fan!

Photo Credit: barandcocoa.com

Bar & Cocoa

If candles aren’t the best gift, then chocolates are! Bar and Cocoa is all about making people happy through ethical, high quality chocolate.

Photo Credit: akashi-kama.com

Akashi-Kama

Akashi-Kama is a small online fashion brand with a simple mission statement: “Inspired and designed by Asian Americans. Created for Everyone.”

Arden Cove

Arden Cove had to make the list! Kara deems business owned by two sisters as her “top pick for an anti-theft travel purse.”

Photo Credit: ilovechamoy.com

I Love Chamoy

Last, but not least, Kara’s final pick is I Love Chamoy! Born after her dad was diagnosed with diabetes, Annie wanted to create a chamoy for her day and others who have to limit their sugar intake.

Other Small Brands We Love!

These aren’t your typical mom and pop shops in the downtown square, but they are small (with about 50 or less employees, according to LinkedIn) and most of which are women owned or founded! 

  • Baggu
  • Tradlands
  • Cocokind
  • Jungalow
  • Mate the Label
  • Girlfriend Collective

What is your favorite local small business? Or are you a small business owner yourself? Let us know in the comments!

Taylor

Hi, hello! My name is Taylor. I’m just a gal trying to find her way. I love to read outside, find new places to explore and take long walks. I’m known to break into song at random, like to buy books as souvenirs, and I always have a cup of coffee in my hand. I’m from Texas, but currently reside in San Luis Obispo, California with my boyfriend and pup. Follow my adventures on Instagram!

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