I thought my generation’s nightly skin care routine was intense until I learned about Korean skincare routines.
K-Beauty is on a whole other level than us here in the USA. They are the QUEENS of glass skin and that truly natural-looking no-makeup makeup look. Thankfully, Korean beauty brands have been starting to make their skincare and makeup products available worldwide so us mere mortals can finally level up our game.
This is my ongoing list of the best Korean makeup and Korean beauty brands to shop for ah-mazing skin.
Why Are Korean Skincare Products Better Than American?
Korean cosmetic brands are hyper-focused on increasing hydration, reducing inflammation, being friendly to sensitive skin and, when possible, using custom treatments to address the user’s skin needs.
This goes well beyond double cleansing and into their naturally potent ingredients, which are usually naturally-occuring and less harsh on the skin than those made stateside.
Expect active ingredients like ginseng, matcha, niacinamide, mugwort extract, fermented rice water, licorice root, pearl, bamboo extract and snail mucin – yes, snail slime on your face – that makes these products so naturally powerful.
Where Can You Buy Authentic Korean Products Online Or In Stores?
You can find most of these skin care products pretty much anywhere! They’ve become so popular that they’re available anywhere from Sephora, Ulta, Target, Walmart, Amazon, Nordstrom, to almost every other major outlet you can think of. YesStyle is also one of the best websites to buy Korean skincare.
Or, if you want to skip the middleman, all of the following brands have their own websites where you can purchase the products directly.
Check out the Soko Glam KLOG to stay up to date on the latest Korean beauty tips, recipes, and deals on many of these brands as well.
on the 2022 best of K-Beauty Award, so you can trust it’s kind of a big deal. This completely clear, gentle serum is packed with hyaluronic acid, East Asian mountain yam, and peach extract for a tightening effect that smells fantastic.
For more of an exfoliating, deep cleaning product, Peach and Lily has you covered. The Super Reboot Resurfacing Mask uses a textured agave moisturizer to get deep into pores to clear out dirt and dead skin.
21 Fan-Favorite Korean Beauty Brands You Need To Know About
Dr. Jart
When it comes to smooth and creamy skin, no one does it better than Dr. Jart. This is one of the best Korean brands for overall skincare, especially if you want to feel like you’re wearing nothing on your face at all.
Winter is tough on pale complexions. The Cicapair Tiger Grass Color Correcting Treatment is insanely effective at spot repair and evening out skin tones. Plus, as an added bonus, it has SPF30 to prevent any redness from a stray winter sunray.
The Tiger Grass Cream is a dream for dry winter skin, and can be used twice a day for clear, glowing skin that will leave you in a post-facial glow everyday.
Saturday Skin
Saturday Skin’s packaging alone is enough to make you want to buy everything they’ve got. Still, their product is even better. Their goal is to serve up a “weekend in a bottle” for that effortless, relaxed look from a Saturday by the pool. They definitely deliver as one of the top Korean beauty brands.
The Waterfall Glacier Water Cream is a scientific anomaly with its anti-aging, anti-wrinkle technology. This concoction of minerals and plant extract will clear away any lingering signs of stress from 2022 while hydrating your skin.
Peach and Lily
Peach and Lily is all the rage right now as one of the best Korean skincare brands due to their focus on clear, smooth skin for all skin types and complexions.
The Peach and Lily Glass Skin Refining Serum won the 2022 best of K-Beauty Award, so you can trust it’s kind of a big deal. This completely clear, gentle serum is packed with hyaluronic acid, East Asian mountain yam, and peach extract for a tightening effect that smells fantastic.
For more of an exfoliating, deep cleaning product, Peach and Lily has you covered. The Super Reboot Resurfacing Mask uses a textured agave moisturizer to get deep into pores to clear out dirt and dead skin.
Peripera
K-Beauty is more than just skincare. Makeup by K-Beauty brands is so good for a light, effortless look that will last all day. PeriPera is one of the best Korean makeup brands.
The Ink the Velvet Lip Tint lasts a ridiculously long time, and comes in 23 bold colors. It’s a must for staying out late on a girls night or a first date when you can’t risk a lipstick smudge.
Add a little shimmer beneath your bottom lid with the Sugar Twinkle Duo Eye Stick. It comes in multiple colors and will give you the Euphoria glitter look without the hassle. They’re one of the top cosmetic brands in Korea for a reason!
Kaja Beauty
Besides PeriPera, Kaja is also one of the best K-beauty brands for makeup. Their makeup is made to be user-friendly both in how easy it is to use, and how easy it is on your skin. The name “Kaja” literally means “let’s go” in English, so this is the perfect makeup for quick touch ups.
The Beauty Bento Box is a convenient stack of multi-tinted, shimmering eyeshadows. The packaging alone is worth the money. The eyeshadows come in all different skin tones and are anti-creasing to last the whole day (or night).
Then I Met You
Then I Met You is all about clean ingredients and soft skin. I don’t think there’s a way to lose when those are the goals.
The Milk Refining Toner is a vegan toner that is especially good for acne prone skin types. 70% of the base of this toner comes from the sap of birch trees. They definitely aren’t messing around with the “all-natural” vibes, and you’ll see the results in bright skin and smaller pores.
There’s almost nothing worse than coming home from a long day at work or a night out and realizing you still need to take off your makeup.
That’s where the Living Cleansing Balm comes in. It’s a completely organic blend of olive oil, grapeseed oil, and permission extract that will leave your face makeup-free and softer than it was before.
Amore Pacific
If you’re looking for something a little pricier to splurge on for the best Korean skincare routine, Amore Pacific is for you. While the price is a bit steeper, it’s worth it for the very best Korean skincare routine.
This green-tea infused enzyme cleanser is slightly more expensive for just above 4 oz, but it will last you a long time. Just one dot will give you all you need with this water activated cleanser.
Tiny blue amino acid beads work to get rid of any lingering dirt and dust, and the green-tea works to refresh and rejuvenate.
LANEIGE
It’s too early in 2023 for dark stress circles. The Water Glow Base Color Corrector should help. This color correcting treatment will do the trick on pesky dark circles or any other discoloration this year has thrown your way.
In the spirit of preventative skincare, think about your lips! They’re the often forgotten part of your facial routine, but are oh so important.
The Lip Sleeping Mask from Laneige works overnight to keep your lips moisturized and smooth despite low winter temps with shea butter and antioxidants.
Tony Moly
Besides having a fun name, Tony Moly is also a bestseller on Ulta Beauty. And for good reason! This brand is all about product quality and fun.
For an everyday face lotion, The Chok Chok Green Tea provides a deep hydration without being too heavy or sticky.
I’m a sucker for adorable packaging, especially when its adorable packaging on an awesome product. The Peach Punch Sweet Cleansing Sherbet Balm not only removes makeup and moisturizes your face, but comes in an irresistible peach bowl with its own sherbert scooper. I mean. Come on.
HOLIKA HOLIKA
Speaking of fun packaging, Holika Holika’s Aloe Facial Cleansing Foam is as fun as it gets. Not to mention, the Amazon ratings are insane!
This gel cleanser comes in 150 ml and is almost entirely made up of aloe juice, which is a known deep hydration plant. This product is particularly well-suited for sensitive skin. It’s super gentle, and super effective.
3CE
3CE makeup is all about style, ease, and quality. Start with the Multi Eye Color Palette. 3CE is known for being experimental with their fun colors and glitter inclusion-attitude, so this look is best for a night out or maybe even a date.
Brows are the frame of the face. 3CE can help tame any situation with their Easy Brow Designing Pen. It’s super convenient, with both the pencil and the brush built in!
Soon Skincare
Skip eye cream when shopping at Soon Skincare, and go straight for an eye patch!
These Blueberry Hydrogel Eye Patches are incredible for increasing skin elasticity and preventing wrinkles. They minimize dark circles too, so there’s only upside here.
To complete the spa night, and make yourself a human smoothie, do yourself a favor and try the Strawberry Collagen Lip Mask, too. Not only do these moisturize your lips, but they are formulated to protect from sun exposure as well!
Sulwhasoo
All of the brands on this list could be considered “anti-aging” (whatever that means), as they prevent wrinkles. Still, Sulwhasoo takes the cake as the best K-beauty for wrinkles.
Start with the Anti-Aging First Care Activating Serum. It’s right there in the name! But seriously, this serum is your first line of defense to tighten skin and pores against whatever your day brings. Put it on first to boost absorption of all other skin products in your routine.
For nighttime protection, the Overnight Vitalizing Mask will take care of any unevenness or dryness in your complexion. Made with traditional Korean herbs, this is a classic that will do all the work while you sleep.
Dear, Klairs
Dear, Klairs is an amazing brand for many reasons, chief among them their commital to vegan-friendly, animal cruelty free products.
For sensitive, irritation prone skin, the Daily Skin Softening Water Klairs Toner is a great layer before applying makeup. This will keep your skin moisturized and even throughout the day.
COSRX
Nothing says beauty quite like snails.
Seriously though, snail mucin is an excellent way to naturally moisturize your skin and leave it moisturized for days. It’s an “active ingredient,” meaning that it is working on your skin from the moment it touches your face. The Advanced Snail 96 Mucin Power Essence, BHA Blackhead Power Liquid, Acne Pimple Master Patch are asome Korean skin care favorites.
For a spa night, this Cosrx Advanced Snail Mucin Sheet Mask is the perfect treat. Sit back, relax, and let the snail mucin do its work to leave your skin softer than it's ever felt!
Banila Co.
For starters, Banila Co makes an amazingly light face lotion that should be used every morning and night. As with most of their products, skin hydration is the first step.
The Dear Hydration Balancing Moisturizer is perfect for everyday use. It’ll keep your skin moisturized all day, and the price point is super reasonable on Amazon (if you’re a prime member, shipping will be free too!).
The best form of skincare is preventative! Dermatologists recommend applying daily sunscreen even in the winter. Banila Co is fantastic because their sunscreen is super lightweight and grease-free.
[A couple other sunscreens to consider: THANK YOU FARMER Sun Project Light Sun Essence and the NEOGEN Day Light Protection Airy Sunscreen.]
The Hello Sunny Sun Stick offers soothing sun care that will smoothen skin with apple mint ingredients. If speed is what you're looking for then this’ll be your best friend. Just throw the sun stick on before adding your first layer of makeup, and you’ll be good to go!
Glow Recipe
This brand blew up on Tik Tok last year for the Glow Recipe Watermelon Glow PHA+BHA. While this super gentle pore tightening toner is well worth the hype, there are a couple other products that should definitely be on your radar.
The Mini Plum Plump Hyaluronic Acid Moisturizer is one of the best Korean moisturizer products you can find. With two different types of hydration acids and a plum infusion, you’ll smell like a smoothie and look like you’ve never been stressed a day in your life.
If complexion dullness is what’s bothering you this winter, try the Watermelon Glow Niacinamide Dew Drops. Just a couple of drops spread evenly on your face will bring your complexion back to life.
Some By Mi
Matcha, carbonated water, and glacial water. Doesn’t that kind of sound like the start of an awesome cocktail?
Some By Mi uses those ingredients as their base for the Super Match Pore Tightening Toner. The goal of toner in general is to refresh and tighten skin without stripping it of its natural oils. Some By Mi is known for being gentle on sensitive skin, and their toner fits the bill.
If you’re more interested in a deep scrub, the Bye Bye Blackhead 30 Days Miracle Green Tea Tox is a natural buy. 16 tea ingredients combine to gently remove blackheads, dirt, and dust.
Etude House
I love the name of this Etude House best seller: The Soonjung Hydro Barrier Cream. There’s just something so comforting about putting up a barrier between the outside world and my skin.
This cream is completely fragrance free and hypoallergenic, so it is perfect for all of the sensitive skin people out there. The pH levels have been carefully constructed to make sure that this moisturizer does nothing but– well, moisturize!
Round Lab
A well-rounded skincare routine is nothing without a little UV protection. Dermatologists recommended daily sunscreen protection to prevent melanoma as well as wrinkles. The problem is, the classic sunscreen you’d bring to the beach can be oily and heavy to wear everyday.
That’s where Round Lab comes in. Think of this more as a sun cream than a sunscreen– it’s going to be actively preventing dryness as it protects from the sun. The Birch Juice Sun Moisturizing Sunscreen is a God sent for everyday protection.
The key ingredients here are the birch tree juice and the amino acid minerals– that’s what’s going to keep you feeling soft but clean all day long.
Innisfree
One of the best things about K-beauty products are the natural ingredients. The emphasis on clean products is so important and the difference that makes shows up in the quality of the products.
Innisfree has a Volcanic AHA Pore Clearing Clay Mask that uses all natural ingredients (including Jeju volcanic clusters!) to help tighten pores, even out skin texture, and wipe away debris. So pretty much, everything you’d want in a face mask!
Once you’ve let the mask sit for 15-20 minutes, stick with Innisfree to get it off. Their Green Tea Cleansing Oil will strip away anything from your face that shouldn’t be there without drying your skin or removing natural moisture.
Now, excuse me while I go stock up on allllll these amazing Korean beauty products online. I’ve been doing so many cabin projects lately (think dust and paint fumes) combined with dry winter mountain air, my face has not been happy with me.
But I’m pretty sure a few of those face sheet masks and skin refining serums will set it right again.
5 comments
I go online to load up on these incredible Korean cosmetic items. My face hasn’t been pleased with me recently because I’ve been working on many cabin projects (imagine dust and paint fumes coupled with dry winter mountain air).
Dear Kara,
I am beyond excited about this post. This article is an absolute game-changer for anyone looking to dive into the world of Korean beauty. The carefully curated list of cult-favorite brands is a testament to the writer’s keen eye for quality and innovation. I’m impressed by the way the post introduces each brand and highlights its standout products and unique features. As someone always on the lookout for new and exciting beauty products, this post is an invaluable resource that I’ll be referring to again and again. Thank you for shedding light on these hidden gems and helping us discover the best that Korean beauty has to offer!
Whoa, thanks for being the Halara hero we needed! Your detailed review has me rethinking my next activewear haul. Major kudos for keeping it real and shedding light on the sizing struggles. Considering a brand refresh myself, any other affordable, size-inclusive faves you’d recommend over Halara?
This was extremely helpful!!! thank you! I was on the verge of ordering from them and all your info has been a huge help. Based on the sizing I would have to order the plus size which means I would have to pay way more so you just saved me!!! Great article and great information.!!!!!!
Your review has really opened my eyes, I was seriously continplating trying halara until I read about the upcharge on larger sizing. I am an xl but with that approach to plus sizing, and lack of inclusive and empowering women to feel comfortable who they are Halara will not receive my business.