I Tried Phlur Strawberry Letter Perfume So You Don’t Have To

If you’ve been anywhere near TikTok or Instagram lately, you’ve probably heard about Phlur Strawberry Letter. It’s the perfume influencers are calling the best-smelling fragrance on the planet, and honestly? They’re not exaggerating.

But here’s the thing: you can’t smell a parfum through a screen, which makes buying it feel like a gamble. As someone who loves collecting body mists and perfumes for different seasons, I finally caved and bought a 50ml bottle of Strawberry Letter to test out for summer for an honest review. 

Spoiler alert: it’s everything I hoped for and more.

What is Phlur Strawberry Letter?

Phlur is a clean, sustainable fragrance brand that’s been making waves for its unique, high-quality scents. Strawberry Letter is one of their most popular creations: a strawberry-forward parfum that’s equal parts playful and sophisticated.

It’s not your typical sugary-sweet body mist, instead, it’s layered, complex, and undeniably chic.

Here’s the breakdown of its notes:

• Top Notes: Cassis Leaves, Strawberry Gariguette, Plum Nectar
• Heart Notes: Wild Lily, Red Poppy, Apple Blossom
• Base Notes: Earthy Woods, Tonka Bean, Sugared Amber

The scent opens with a burst of juicy strawberry gariguette and plum nectar heart, balanced by the green freshness of cassis leaves.

As it settles, the floral red poppy and apple blossom add a soft, romantic touch. Finally, the warm, cozy base of tonka bean, sugared amber, and earthy woods wraps you up like a luxurious blanket. It’s a fragrance that feels like a love letter sealed with a kiss—sweet, but with depth and intrigue.

My Personal Experience

First Impressions

I first smelled Strawberry Letter IRL when I had lunch with a friend last month. The moment she walked in, I was like, Wow, you smell amazing. She told me she was wearing Strawberry Letter, and I couldn’t stop thinking about it.

Ok, maybe those influencers boasting about Phlur’s scents, like Vanilla Smoke and Mood Ring and Strawberry Letter were actually telling the truth. I had to get my hands on it. 

Fast forward to now, and I’m officially obsessed.

When I first sprayed it, I was hit with the juicy, pulpy sweetness of strawberry gariguette and plum nectar heart. It’s bright and playful, but not in a cloying way.

As it developed on my skin, the florals started to bloom—soft and delicate, like a summer garden in full swing. The dry-down is where the magic happens: the warm, cozy notes of tonka bean and sugared amber give it a creamy, almost vanilla skin vibe, with just a hint of earthy woods to keep things grounded.

Longevity and Sillage

Strawberry Letter has impressive longevity for a clean perfume. On my skin, it lasts about 6-8 hours, and the sillage (how far the scent projects) is moderate. It’s not overpowering, but people will definitely notice it when you walk into a room.

When to Wear It

This is the ultimate summer fragrance. It’s perfect for brunch with friends, a picnic in the park, or even a romantic date night. Honestly, I’d wear it year-round because it’s just that good, but it really shines in warm weather.

But personally, I plan on wearing it for the spring and summer. I’m a perfume girlie, I have so many in my collection so I like to swap them out for seasons. 

Compliments

I’ve lost count of how many compliments I’ve received while wearing this product. It’s one of those scents that makes people stop and ask, What are you wearing?

Pros and Cons 

Pros

• Unique Scent: The combination of fruity, floral, and woody notes makes it stand out from other strawberry perfumes.
• High-Quality Ingredients: Phlur uses clean, sustainable ingredients, so you can feel good about what you’re putting on your skin.
• Beautiful Packaging: The minimalist bottle is sleek and Instagram-worthy.
• Versatile: It works for both casual and formal occasions.
• Travel Size Available: Perfect for throwing in your bag for touch-ups on the go.

Cons

• Price: At $96 for a 50ml bottle, it’s definitely an investment.
• Moderate Sillage: If you prefer a stronger scent trail, this might not be for you.
• Availability: It’s so popular that it’s often sold out, so you might have to wait to get your hands on it.

Comparison to Other Strawberry Fragrances

If you’re a fan of strawberry scents, you’ve probably tried perfumes like Marc Jacobs Daisy Eau So Fresh or Escada Sorbetto Rosso. While those are lovely, they lean more toward the sweet and youthful side. Strawberry Letter, on the other hand, feels more grown-up and sophisticated.

The addition of woody and amber notes gives it depth and complexity that sets it apart.

Is Phlur Strawberry Letter Worth It? Honest Review

In a word: yes. If you’re looking for a strawberry fragrance that’s chic, unique, and perfect for summer, Strawberry Letter is worth every penny. It’s the kind of scent that makes you feel confident and put-together, like you’ve got your life figured out (even if you don’t).

That said, it’s not for everyone. If you prefer bold, head-turning perfumes or are on a tight budget, you might want to explore other options. But if you’re a fan of clean, layered scents with a touch of whimsy, this one’s a winner.

Where to Buy

You can find Phlur Strawberry Letter at the following retailers:

• Phlur’s Website: phlur.com (often offers free shipping)
• Sephora: Both in-store and online
• Anthropologie: Use code WHIMSYSOUL for a discount at checkout! 

PS you can get a Phlur Strawberry Letter sample if you aren’t ready to buy the large bottle! 

Frequently Asked Questions

Is Phlur Strawberry Letter suitable for all genders?

Yes! While it leans slightly feminine due to the fruity and floral notes, the woody base makes it versatile enough for anyone to wear.

Is it cruelty-free and vegan?

Absolutely. Phlur is committed to clean, cruelty-free, and vegan formulations.

Does it smell like any other perfumes?

Not really. It’s a unique blend that stands out from other strawberry fragrances on the market.

Is Phlur Strawberry Letter a Good Summer Perfume?

Absolutely! Strawberry Letter is the ultimate summer fragrance. The juicy strawberry gariguette and plum nectar heart give it a bright, playful vibe that’s perfect for warm weather, while the floral and woody notes add a touch of sophistication. It’s light enough for daytime wear but has enough depth to transition into evening. Whether you’re heading to brunch, a picnic, or a sunset date, this perfume will have you smelling like summer in a bottle.

Final Thoughts

I hope this review is helpful for you! Phlur Strawberry Letter is more than just a perfume—it’s an experience. From the juicy burst of strawberry gariguette to the warm, sensual dry-down, it’s a scent that tells a story. If you’re looking for a signature summer fragrance that’s equal parts playful and sophisticated, this is it.

Have you tried Strawberry Letter? I’d love to hear your thoughts—drop a comment below and let me know what you think!

I’m so in love with Phlur scents now, I have my eye on Missing Person perfume next. Have you tried it?