As both a fitness enthusiast who is always looking for tips on her wellness journey AND a TikTok junky, I like to think I have my finger on the pulse of what all the different influencers are using. We all remember the summer of Bloom Nutrition.
I have to admit I am more than a little stumped on what to think about the newest wellness craze, Miracle Moo. Miracle Moo is a bovine colostrum supplement that supposedly has overall health benefits including hair growth, gut health, anti-bloating, immune system boosting, and faster muscle recovery.
It comes in the form of a powder that you can simply mix into the beverage of your choice– even your favorite recipes for your morning coffee. Sounds great, right?
I’m not so sure.
The TikToks that have come out regarding Miracle Moo have ranged from good, bad, to downright weird. While some users seem to claim they’re reaping the benefits of the moo colostrum in their daily routines, there is a conspiracy theory afoot.
@hannah_chaddha Replying to @laur i stir it into my water since it’s unflavored but Miracle Moo just came out with a chocolate flavor too🫶 #MiracleMooPartner #guthealth #colostrum #healthyliving ♬ MILLION DOLLAR BABY (VHS) – Tommy Richman
Earlier this year, some bizarre videos were put out claiming people had been hospitalized after using Whey and other types of protein powders. The only cure? Miracle Moo. It’s doubtful at best, and at worst, freaking STRANGE. But nonetheless, I’m super curious.
While I don’t see myself using Miracle Moo– or anything with immunolin for that matter– I’m still curious AF. So, without further adieu, here is my Miracle Moo deep dive. Welcome down the rabbit hole!
So WTF does Miracle Moo even do?
According to their website, Miracle Moo is a supplement for supporting gut health, immune system, hair growth, skin clarity, and a variety of other amazing benefits. It sounds a little too good to be true, but that’s just me.
Miracle Moo uses colostrum containing immunolin, which is a substance collected from cow udders directly after they’ve given birth. It reminds me of the whole placenta capsules craze, but hey. Different strokes for different folks.
Colostrum is most beneficial to infants in the first few days after their birth. It helps to line their stomachs in order to properly digest milk. Colostrum powder is a concentrated form of this supposed miracle solution to all our different medical woes that can be seamlessly incorporated into an everyday diet.
Social media has been ablaze wondering whether or not this stuff actually works. While many influencer videos claim they’ve seen benefits, I’m pretty doubtful. Many of the videos appear to be sponsored by Medical Moo themselves, which seems to be a trend.
Most past research that has gone into the tracking of any benefits of whey or colostrum has been funded by the industry themselves and is heavily flawed, so there is not very much helpful information to read.
The upside is this– TikTok content shows people found the powder to be super dissolvable and without a noticeable taste, which is awesome.
My only real question is whether or not it’s worth it. One study I looked at said that to achieve even a tiny effect, users would need servings of 60 grams of colostrum daily. The problem? The $60 tub contains 120 grams total. So not exactly a sustainable practice.
The best use of colostrum has to do with the treatment of an upper respiratory condition, but even that evidence is super spotty. Some users have reported tummy problems have benefited from long term use, but again, other users have reported the opposite.
Is it a placebo? A trend? A marketing conspiracy? I don’t know.
But I do know this– the TikTok conspiracy theories of medical doctors and nurses being fired for recommending the powder are loads of total crap. It is genius marketing, but not exactly proven by any reputable sources.
The Bottom Line on Miracle Moo: Is it the Real Deal?
So what’s the bottom line here?
The bottom line is if you’re interested, it won’t hurt you to try it out. There is little to no data reporting any negative side effects, and I’m a huge advocate for people trying things if they find themselves wanting to!
Miracle Moo colostrum customer reviews are generally around 3.5 to 4 star rating no matter where you shop, so I say give it a go.
That said, I will not be. I have a sensitive system, and this seems like a giant ripoff to me.
Anything that tries to convince people (and women in particular) that they need to “de-bloat” their stomachs isn’t something I’m particularly interested in buying. Especially when more natural techniques such as green tea or peppermint are available.
FAQ: Answers to Your Miracle Moo Questions
Where can I buy Miracle Moo?
You can buy Miracle Moo at most of the usual suspects. Walmart has a pretty similar rate to Amazon’s link. I am a huge Amazon person because of their shipping and return rates.
You can also get the milk straight from the cow (sorry– I had to), and check out the Miracle Moo website which is posted above.
What’s the upside?
It’s unclear. Multiple testimonies report positive changes in gut health, hair growth, and nail strength, but there is no research to back these claims up. And many of them are claims made by promotion people.
So take it all with a grain of salt. The biggest upside appears to be that colostrum enhances upper respiratory tract strength, so if you are someone who struggles with breathing or frequently has a cough, this could be great for you.
What’s the downside?
There isn’t one! There is no real downside, it appears, to trying Miracle Moo out. As I said, it’s my opinion that people should do what they want. But count me out.
Why is the social media presence so sketchy?
Well, that’s the greatest question of them all. And we just don’t know yet.
What we do know is that Miracle Moo has not adhered to FTC Disclosures, which basically means that they have not put the #sponsored or #promotion tags on their sponsored videos. Which is… sketchy AF, and it’s not totally clear why this has been their marketing technique so far.
@beefcake_brina 🚩BEWARE: Miracle Moo Colostrum Powder Supplement Scam #colostrum #colostrumpowder #miraclemoo #supplementreview #supplements #fitnessscams ♬ Suspense, horror, piano and music box – takaya
Are you trying it?
No, definitely not. It is too sketch, in my opinion. And while bloating sucks, it’s normal and part of life. Women’s stomachs aren’t meant to be completely flat.
The opinion I’ve seen of most doctors is that the supposed benefits of the Miracle product can be achieved through a healthy diet and lots of whole foods. That’s where I’m at with any supplement (bye, Bloom Nutrition), but especially this one.
Cow milk isn’t even that great for humans all the time. Why would a precursor secretion to cow milk be better?
If it’s not all that, why is Miracle Moo all over my For You Page?
A FYP is consistent with what type of videos you like. Right now, mine is almost entirely NFL content. If you are someone who frequently watches healthcare conspiracies, wellness tok, weight loss hacks (which are always going to be toxic AF), or even just fitness tips, Miracle Moo could easily find its way onto your feed.
I am one of the worst offenders when it comes to believing things I see online. In the case of Miracle Moo, I don’t necessarily believe the hype. At $60 per container, it makes it easy to say that this is something I’d suggest you leave on the shelf.
