Meet Kara, CEO of Whimsy Soul
Kara Harms is the founder and CEO of Whimsy Soul, a lifestyle travel website with a community of (nearly) 1 million women across the website, Instagram, and TikTok. She founded Whimsy Soul in 2015 and has since grown from a team of 1 to 9 with a chorus of talented Whimsy Writers helping women find their everyday magic.
Kara has been featured in prestigious publications like People Mag, NPR, and Business Insider, showcasing her expertise in creating content that resonates with travelers and drives results.
When she isn’t planning her next trip, you can find her studying wine (she’s WSET 2 certified), kayaking, trying new local restaurants, advocating for body neutrality, or begging her cat for attention.
We’re Obsessed With California
With 9+ years of crafting captivating content, Whimsy Soul has become a leading voice in California travel experiences. We are the digital storytellers who turn wanderlust into bookings and destination buzz.
Our community of almost 1 million women often tags us in their adventures after using our itineraries and social content for travel research. Let’s craft unforgettable travel projects that elevate your destination & inspire audiences to explore.
We Drive Bookings, Not Just Likes
Long Live Long Form
On average, there are 6 million readers visiting whimsysoul.com on an annual basis. With a strong Domain Authority of 53, we are easily ranking at the first page of Google search and bring SEO & SGE power.
We’re known for our insanely detailed travel guides that share all the best and least expected places to eat, stay, and explore. We provide everything our mostly female audience needs to plan every detail of their trip so they don’t miss a thing.
Visit Mesa, Arizona
Kara worked with Visit Mesa to highlight all the hidden gems and agritourism experiences in this less-known Phoenix metro area. She showcased things like horseback riding to olive oil tasting, even spending a night on an active farm!
Vinho Verde Wine Alliance
Kara had the opportunity to visit Porto and Douro Valley with the Vinho Verde wine alliance. Through this media trip, she created an extensive Porto city guide, and also storytelling content to promote Vinho Verde as the white wine of choice for American wine drinkers.
Bend, Oregon
Kara worked with Visit Bend, Oregon to promote it as a top destination for Californians. She showcased activities like horseback riding, caving, snowshoeing, and the best coffee shops in the city.
Green River, Wyoming
Whimsy Writer Melanie attended a media trip with Rock Springs + Green River, Wyoming to highlight all the off-the-beaten path adventures from sandboarding to spotting wild horses.
Morro Bay, California
Whimsy Writer, Taylor lived in San Luis Obispo and shared her favorite day trip itinerary to Morro Bay including local eats, small businesses, secret spots and tips for Hwy 1 travelers.
Charleston, South Carolina
Whimsy Writer Maggie traveled to Charleston for a bachelorette party and shared a guide to navigating the city with the girls – from unique bachelorette friendly activities, local shops to visit, and restaurants that can handle a group.
Reaching Millions on TikTok
With 350K+ followers and 7.7M+ likes, Kara is a viral sensation on TikTok where her content is primarily focused on travel. From secret swimming holes to museum tours, unique hotels and video travel guides, she’s not a stranger to the FYP. Oh, and 60% of Kara’s TikTok followers live in California.
Scroll-Stopping Storytelling
With 17+ years of professional photography experience, Kara is known for creating scroll-stopping photos and travel content on Instagram showcasing the magic of California and beyond.
Let’s Partner!
Ready to unfold the unexpected magic of California together? We’d love to chat about your ideas about how we can work together. Reach out to partnerships@whimsysoul.com