Pinterest is a HUGE driver of traffic for bloggers. Other than Instagram and organic traffic (people finding a post based on keywords, etc), Pinterest is a vital tool to drive readers to my blog. Going viral on Facebook or Instagram lasts for a few days, maybe weeks. But pins live forever and having a pin get repinned 12,000 times (like my pin here) means that pin keeps on snowballing bigger and bigger. You can pin something today and have it still drive traffic to your blog 2 years from now. Cool, huh? Here are my tips on how to go viral on Pinterest.
Make Custom Designed Pins
Yes, great images will get you some clicks and repins, but the Major Hitters on Pinterest – the ones that get thousands of repins and clicks – are the ones that are custom. They’re the pins that have catchy text overlaying one or more images. When you type in “Homemade Pizza Sauce Recipe”, it’s the pin that pops up with a picture of red sauce and big text that says “Homemade Pizza Sauce Recipe”. Here’s a secret – the pin doesn’t have to be *all* that well designed. I’ve noticed a LOT of popular, viral pins look like they were just thrown together. Why they work is because they are eye-catching and are tailored to what people are searching for.
Here’s another secret – it’s incredibly easy to make beautiful custom pins. I have a whole blog post dedicated to walking you through how to do that without using Photoshop here.
Pin Vertical Images
Vertical images will ALWAYS bee the most pinned images on Pinterest. Pinterest recommends using vertical images only. And it makes sense – they take up more space on the feed and everyone knows that more space in front of a viewer means there’s a higher chance they’ll click on it. Secondly, in the era of mobile, vertical images are already mobile optimized. I rarely ever pin any horizontal images to Pinterest and I even try to use 90% vertical images on my blog because of these two reasons a well.
Tailwind is my favorite tool for scheduling pins to Pinterest. This tool hands down changed my workflow for tackling Pinterest because – let’s be honest – pinning is a pain. It’s a lot of copying the same information and links over and over to different images or just the same image, but on different boards. This tool solves that problem. If you are serious about putting your pin game into gear, this is it. I could ramble forever on how great it is, but it’s easier if you just check them out.
Oh, and get a FREE month of Tailwind to try here.
Remember how I mentioned that pins live forever? Because of this, they make extremely good pieces of social content to invest ad dollars in. Some of my most successful pins (as in, drive 25% of my traffic for a year) are pins that I have boosted for just $5 once. Seriously! Well designed custom pins that have thoughtful hashtags and descriptions and are targeted correctly in a promotion can be your secret weapon.
Let’s say you work as a social media manager for a startup and you could tell your boss that with just $5 you drove 25,000 unique views to the company website. I don’t know about you, but I think you’d be getting a raise.
I recommend the “traffic to website” section as, after a bit of testing that goal seems to encourage the most Saves/Repins, and that’s my goal. The most repins means the more traffic that pin will drive in the long term. That being said, play around with the goals to figure out what works best for you and your blog/company.