Top Home Decor Hashtags That’ll Get You On The Explore Page

Looking for the top home decor hashtags to use to grow your Instagram following? You’ve come to the right place! I’ve been blogging for over five years and used popular hashtags to grow @thewhimsysoul to nearly 80,000 followers.

I blog about lifestyle and a lot of my posts have been around decorating my studio apartment. Everyone knows about the #homedecor hashtag, it’s old news, but what about other Instagram hashtags that lifestyle, home decor and interior design bloggers should be using?

You might be surprised about the list that I recommend! There are a lot of sneaky hashtags I use to get more impressions, more engagement and more followers!

Want to see THIS on your notifications screen like, all the time? Using the best hashtags for interior design will certainly help. I’ve been tracking my hashtag for months now so I could share my secrets with you!

Social media is the perfect place to share home decor trends with the world. But it’s also a really competitive space. When I first started Whimsy Soul over 5 years ago, it was super easy to throw up a few #bohoapartment posts and gain tons of likes and new followers.

It’s not at all like that any more thanks to all the Instagram algorithm changes and the sheer number of lifestyle/decor Influencers on the platform.

I swear every time I open the apps these days, there’s another new Reward Style gal pushing her latest Nordstrom house products. But I got the secret tags that I use to amplify my apartment and decor content.

This is a basic formula I use:

• 15 general home decor hashtags (ie #studiodecor)
• 5 decor specific hashtags (ie #greenwallpaper)
• 5 niche hashtags (ie #bohodecor)
• 5 location hashtags (ie #sfblogger)

I have this specific formula that I’ll get into more detail on. Below I have a few easy home hashtags to copy and paste for you to quickly grab and use on your own Instagram channel!

Top Home Decor Hashtags 2020

Top General Home Style Hashtags

Ok, as I mentioned, I use about 15 general home hashtags for my apartment photos. These are popular hashtags that have hundreds of thousands, if not millions, of shares. Popular Instagram hashtags are followed by a lot of people.

When you follow a hashtag, the algorithm picks certain posts to display in your home feed (not explore page) so using these top Instagram hashtags increases the chance that your home inspiration or decor tips photo will appear in non-follower’s feeds!

As you can imagine, this helps you gain more followers, more impressions and higher likes per post. Pick 15 of the following best home decor hashtags to use in your photo.

Top Specific Home Decor Instagram Hashtags 

Next, pick about 5 decor specific hashtags. These will serve the purpose for anyone using Instagram to get outfit decorating on specific items or rooms. Think of it like Google. On Google, you search “bathroom shelf” and get results. On Instagram, you search “bathroom shelf” and get photos from accounts!

Since users are looking for this specific way of styling a room, if they jive with how you styled it, they’ll be incredibly likely to give you a follow! Here’s some examples, but tailor your list to what room or pieces you’re showing off. Obviously, I won’t be listing out literally every possible home item you can turn into a hashtag, that would be way too many words!!

#couch
#bed
#bedframe
#bathroomrug
#photoframe
#goldframe
#coffetable

Don’t forget you can use hashtags for retailers to reach new followers who like shopping at the same stores as you do!

#westelm
#opalhousetarget
#article
#wayfair
#uohome

Top Niche Home Decor Hashtags

Next, pick about 5 niche hashtags. What do I mean by this? Well, I live in a small studio apartment and my decor style is very colorful and boh. My niche is in that space, so I use hashtags like:

#bohokitchen
#boholivingroom
#thrifteddecor
#bohostudioapartment
#sanfranciscodecor
#colorfulapartment

Or, maybe you blog about even deeper niches, like thrifting or only home items under $50 or something like that. Tailor your hashtag list to fit YOUR niche! This is so important because it helps women who’ll probably really identify with your content find you and then follow you!

Not sure what to use? Start by looking up a few popular hashtags on Instagram (the app, not desktop) that you know of and see what Instagram suggests as a related hashtag. Use those trending hashtags that Instagram provides you. Make the algorithm work FOR you!

For example, you can take some of the top furniture hashtags and see what Instagram suggests you use as well.

Top Location Hashtags for Home Decor

This is my secret weapon that a lot of bloggers overlook! You get 30 hashtags per post and some of them absolutely should be non-home hashtags. Why? To help expand your reach, girl! Of course, you need to use home hashtags to get noticed as a home or lifestyle blogger, but don’t pigeon hole yourself in!

For example, since I live in San Francisco, I can use location-based hashtags:

#sfblogger
#californiastyle
#californiahomedecor
#sanfranciscoapartment

But you can also use random descriptive hashtags too!

#abmlifeiscolorful
#thehappynow
#littlepopsofcolor

These all relate to the photo but aren’t about style. Using non-home tags helps expand your reach to new target markets, or at the very least, give you a boost in impressions and engagement. You can use that extra boost to land more sponsored Instagram posts!

Bonus Steps

On top of using the right tags, make sure to use the geolocation tag! This helps seres tagging their photos in the same spot find your post and hopefully follow you! I’ve found that sometimes the “top” posts on geolocations can stay up in the top 9 for months, so this can be a strategic tactic. 

You can also try tagging reposts accounts in your photos. I’ve never had any luck with getting reposted by accounts like @apartmenttherapy, but I have friends who have been reposted and say they gained a lot of followers from it.

I also rely on some other tools like Tailwind, which helps me grow my Pinterest. Tailwind and Pinterest help drive more followers to my Instagram account, but also to my blog where I make affiliate sale income! 

I’m sure you know that there is no magic formula for having a popular account. It takes a lot of hard work and trial and error to figure out what works for you and what doesn’t. The best hashtags for Instagram will vary based on the account. Just like people, your account is unique to you! Mix and match the ones that make sense for you, what you blog about, your mission and goals.

I hope these help you figure out what home decor Instagram hashtags you should use and helps you grow your account! I love my job as a fulltime blogger and if that’s your dream, go for it girl!!

Got questions about blogging or Instagram? Leave a comment below or DM me @thewhimsysoul and I’ll be happy to help!