Flodesk Review 2025 Everything You Need To Know Before You Switch

I’ve been using Flodesk for more than six years, and honestly, it’s one of the few marketing platforms I’ve stayed loyal to as both a creator and a business owner.

I run three brands, Whimsy Soul, Whimsy Homes, and Whimsy School for Creators, and every single one of them runs on Flodesk for email marketing and digital product sales.

If you’re a small business owner or creator searching for an honest Flodesk review, this guide will walk you through everything I’ve learned. I’m breaking down Flodesk pricing, key features, what’s new in 2025, and how I personally use this marketing tool every week to grow and monetize my audience.

Spoiler: it’s still the prettiest and most intuitive email marketing platform I’ve ever used and I’ve tested just about all the big names, from Mailchimp vs Flodesk to ConvertKit and beyond.

TL;DR: My Honest Flodesk Review 2025

• I’ve used Flodesk for 6+ years across three brands and it remains my favorite email marketing platform for small businesses.
• Flodesk’s flat-rate pricing (ending November 2025) and beautiful templates make it easy for creators to design on-brand emails, landing pages, and automations without needing a designer.
• New ManyChat integration and improved analytics make growing your list through social media faster and easier than ever.
• For me, the combination of ease, design, and value beats Mailchimp, ConvertKit, and most Flodesk competitors. Try Flodesk free for 14 days.

Why I Switched To Flodesk (And Never Looked Back)

Back in 2019, I was deep in the email trenches with Mailchimp and ConvertKit. Mailchimp’s interface was clunky, ConvertKit’s templates were plain, and both charged more as my list grew. As a small business, that model didn’t make sense.

I needed a flat rate pricing structure and emails that looked like my brand,  something simple, visual, and easy to use. Then a friend told me her open rates doubled after using Flodesk. That night, I signed up, poured a glass of wine, and created my first campaign.

The next morning, my subject line performance improved, my open rate jumped by 12%, and I realized Flodesk wasn’t just pretty, it worked.

What Makes Flodesk Different

Flodesk is built for small business owners and creators who care about design and results. It’s an all-in-one marketing platform where you can create beautiful emails, landing pages, sales funnels, and workflows  all inside one intuitive dashboard.

Here’s what stands out most after six years of using Flodesk:

1. Beautiful, Brand-Forward Emails

Flodesk templates are stunning, and the design flexibility is unmatched. I upload my fonts, customize my landing pages, and match colors to my brand palette. Whether I’m sending a Whimsy Soul travel story or a Whimsy School launch update, my subscribers know it’s me instantly.

2. Seamless Automations

Setting up automation is easy. I create welcome sequences, freebie deliveries, and evergreen funnels that run automatically. The workflow builder saves me serious time each week.

3. Easy Sales Pages And Checkouts

Flodesk offers a tool called Checkout, and it’s a game-changer for creators and small businesses. I use it for Whimsy School to sell templates, guides, and courses. It’s easy to design a professional landing page, connect Stripe, and start selling – no extra software needed. Here’s an example. 

I can also add upsells, subscriptions, and timers for urgency. Checkout is beautiful, functional, and built to convert, especially for small business owners who don’t want to juggle multiple marketing platforms.

4. Gorgeous Landing Pages And Forms

You don’t even need a website to grow your list. I started out building hosted landing pages and opt-in forms with Flodesk’s drag-and-drop editor. You can create forms, pop-ups, and full-page opt-ins in minutes.

Their new Link in Bio tool lets you connect your social media directly to your email marketing. Visitors can subscribe right from your bio.

5. Analytics That Make Sense

Flodesk’s updated analytics make it easy to see which subject lines perform best, when your subscribers open emails, and how automations are converting. For small business owners who want clarity without data overload, it’s perfect.

What’s New In 2025: Flodesk Pricing And Integrations

Flodesk made big moves this year, especially around its pricing model and new integrations.

Updated Flodesk Pricing

For years, one of the biggest perks of Flodesk was its flat rate pricing. You could send unlimited emails to unlimited subscribers for a single monthly cost. That “Unlimited Everything” plan is what made Flodesk so popular with small business owners and creators like me.

But as of November 28, 2025, Flodesk is officially retiring the unlimited plan for new users. Existing customers (like me!) will be grandfathered into the old flat rate model, but anyone joining after that date will switch to contact-based pricing, similar to other marketing platforms like Mailchimp or ConvertKit.

This change isn’t surprising it’s how most email tools structure their plans to maintain deliverability and support scaling. Thankfully, Flodesk is keeping its Free Plan and Pro Plan affordable and simple.

Here’s what the new pricing will look like once the unlimited plan ends:

• Free Plan (List Growth Tools): $0 per month includes hosted landing pages, forms, pop-ups, and list-building tools so you can start collecting emails right away.
• Email Plan: Starts at $35 per month for up to 1,000 subscribers, then scales based on list size. This plan includes unlimited sends, workflows, automation, analytics, and integrations
• Everything Plan (Email + Checkout): Starts at $59 per month for up to 1,000 subscribers, then scales with your audience. This includes everything in the Email Plan plus Checkout for selling products, digital downloads, and subscriptions directly through your landing pages.

If you’re already on Flodesk, don’t worry, you can keep your legacy flat rate pricing as long as you maintain your current subscription. But if you’re new and considering joining, now is the time to lock in the old unlimited rate before it disappears.

New Integrations

In 2025, Flodesk offers direct integrations with Shopify, Zapier, Facebook, Instagram, Google Sheets, Typeform, WordPress, and Slack. They also did a ManyChat integration, which was huge for creators like who run social media automations. 

I love using Manychat to automatically DM links to followers and used to have to manually collect emails and upload them to Flodesk but this year they rolled out a new integration and I’ve been able to rapidly scale my email newsletter list size (one vist went viral and I gained 2k new email subs in a week!) Try ManyChat for FREE with this link. 

I still hope to see more integrations. Kajabi, for example, would make life easier for course creators like me, but with Zapier and API access, it’s already more flexible than most Flodesk competitors.

How I Use Flodesk Across My Businesses

One of my favorite things about using Flodesk is how it adapts to each of my brands.

Whimsy Soul (Lifestyle Blog)

I send weekly newsletters with blog posts, travel guides, and personal updates. I segment subscribers by interest and automate follow-ups based on clicks.

Whimsy Homes

I use Flodesk Link in Bio for my Whimsy Homes Airbnb, a cabin in the Sierra Nevadas. I collect emails from interested people on social media. I also collect emails from guests who stay at my cabin so I can retarget them via email marketing later on. 

Whimsy School For Creators (Education Brand)

This is where Flodesk really shines for me. I use Checkout to sell templates and digital products for Whimsy School. It’s easy to build a beautiful landing page, add upsells, and track sales, all under one roof.

The flat rate pricing means I don’t have to worry about paying more as my list scales past 10,000 or even 50,000 subscribers.

My Honest Flodesk Pros And Cons

Pros

• Beautiful templates that make it easy to stay on brand
• Flat rate pricing that’s affordable for small business owners (going away in 2025)
• Unlimited subscribers (on Pro plan) with no penalty for growth (going away in 2025)
• Automation tools that are simple and reliable
• Checkout for digital product sales and upsells
• Free plan for starting your list before you invest
• ManyChat, Shopify, Zapier, and WordPress integrations
• Flodesk login is intuitive and takes seconds
• Responsive customer support
• Clean dashboard and time-saving design

Cons

• Needs more integrations (especially Kajabi and Notion)
• Lacks some advanced automation features for big enterprises
• Occasional slow loading if you’re editing large templates
• Price increase in 2025

Flodesk Vs Competitors

If you’re comparing Mailchimp vs Flodesk, here’s the bottom line: Mailchimp is fine for corporate newsletters, but Flodesk feels designed for humans. It’s a marketing tool that small businesses and creators can actually enjoy using.

Flodesk Is A Female Founded Company And Really Kind People

I get to say that since I’ve met Martha and Rebecca in real life! I was invited to Flodesk’s first partner retreat in Lisbon this summer and had a blast learning more about the product, meeting other high power users, and meeting the team. 

This company is full of genuine people who really care about supporting small businesses, especially as many small internet-based businesses are female-led. If you want to use a product that is built by people who really care, this is the company to use. 

Is Flodesk Worth It In 2025

For me, yes, 100%. After six years, three brands, and tens of thousands of emails, I can confidently say Flodesk is still one of the best marketing platforms for small businesses.

The design, ease, and flat rate pricing structure make it unbeatable for creators, educators, and entrepreneurs who care about branding and simplicity.

Try Flodesk free for 14 days with this link! You’ll get access to every feature (emails, automations, Checkouts, and landing pages). You can explore the Free Plan first or go straight to paid. Use my Flodesk partner link here to lock in your best discount.

Flodesk FAQs

How Long Have I Used Flodesk And For What

I’ve used Flodesk for 6+ years across three brands: Whimsy Soul, Whimsy Homes, and Whimsy School for Creators. I send weekly newsletters, build automations, grow my list with forms, and sell digital products with Checkout and upsells.

Is There A Free Plan

Yes. You can start on the Free Plan to build forms, landing pages, and templates. Then upgrade when you’re ready to send campaigns.

How Much Does Flodesk Cost

Flodesk costs $35 per month for the Pro plan or $59 per month for the Everything plan, which includes Checkout. Both come with a 14-day free trial.

Does Flodesk Offer Unlimited Subscribers

Yes. The Pro plan gives you unlimited subscribers and unlimited emails — perfect for creators who don’t want to be penalized for growing.

Does Flodesk Charge Platform Fees On Checkout

No. You only pay Stripe’s standard transaction fees. Flodesk doesn’t take a cut, which saves me hundreds each year.

Can I Do Upsells And Subscriptions

Yes. With Checkout, I add upsells, bundles, and recurring subscriptions directly on my landing pages.

How Do I Connect Flodesk To Other Tools

Flodesk integrates with Shopify, Zapier, WordPress, and ManyChat. You can also use API connections for advanced workflows. I’d still love to see Kajabi added soon.

Can I Migrate From Mailchimp

Yes. It’s easy to export a CSV from Mailchimp and import it into Flodesk. Migration took me one afternoon.

Will Pretty Emails Hurt Deliverability

No. My open rate improved after switching. The key is optimizing your subject line, cleaning your list, and using authenticated domains.

Does Flodesk Have Advanced Automations

Flodesk workflows are simple but effective. They’re perfect for small business owners who want set-it-and-forget-it automation.

Can I Resend To Non-Openers

Yes. You can resend 24 hours later with a new subject line to improve engagement.

Does Flodesk Have A Link In Bio Tool

Yes. Their Link in Bio feature connects with social media and collects emails right from your Instagram or TikTok profile.

Does Flodesk Support Custom Fonts And Branding

Yes. You can upload your fonts, set colors, and save templates for quick reuse.

What Are The Drawbacks

Occasional slow editor load times and limited native integrations. Otherwise, Flodesk is one of the easiest marketing tools I’ve ever used.

Flodesk Is Still The Best Email Marketing For Creatives

Most email marketing platforms feel like software. Flodesk feels like part of my brand.

It’s beautiful, intuitive, and made for modern small business owners who want email marketing tools that work and look good doing it. I’ve built my entire business ecosystem, Whimsy Soul, Whimsy Homes, and Whimsy School for Creators on it.

Yes, I’d love to see more integrations and slightly faster load times, but overall, Flodesk delivers on everything that matters: simplicity, design, pricing, and results.

If you’re a creator, influencer, or small business ready to elevate your email game, this is your sign to join me and start using Flodesk.

Have you switched to Flodesk? Or, maybe you’re on something else? I’d love to hear your opinions below! If you have questions, you can also put them below or DM me on Instagram @thewhimsysoul and I’ll be happy to help. 

Other posts you may like

• How to get your first 50k on Instagram
• All the best Influencer Networks to Join To Make Money Blogging!
• My favorite blogging camera & gear I swear by
• Things I learned about myself after blogging fulltime for 2 years